Winter is Coming: The Best Time to Open Summer Camp Registration

While the snow may be falling outside, the best time to start thinking about summer camp is actually during the winter months – specifically, January and February. Here's why:

• Beat the Rush:

  • Parents are often planning ahead for summer activities during the winter holidays.
  • Opening registration early gives you a head start on the competition and allows parents to secure spots for their children in your camp.
    
    

• Early Bird Specials:

  • Offer enticing early bird discounts to incentivize early registration.
  • This generates revenue upfront and provides valuable cash flow to help with camp preparations.
    
    

• Streamlined Planning:

  • Early registration allows you to get a better understanding of enrollment numbers.
  • This helps with staffing, budgeting, and planning camp activities and logistics.
    
    

• Marketing Advantage:

  • Winter is a slower time for many businesses.
  • Utilize this opportunity to launch targeted marketing campaigns to reach potential campers.
    
    

• Improved Customer Service:

  • With early registration, you have more time to address individual inquiries and provide personalized customer service.

Tips for a Successful Winter Registration Launch:

• Create a dedicated landing page on your website with clear information about your camp, dates, fees, and registration process.
• Launch a targeted email marketing campaign to reach past campers, local schools, and community organizations.
• Utilize social media to promote your camp and spread the word.
• Offer flexible payment options to make it easier for parents to enroll.

By opening your summer camp registration during the winter months, you can gain a competitive edge, streamline your planning process, and ensure a successful and enjoyable summer for all.

Are you a camp director looking to simplify camp registration? Streamline the registration process and start accepting online camp registrations in minutes! Camp Network is a leader in providing camp registration software for thousands of events across the United States. Contact Tara Berger at tara.berger@campnetwork.com to learn more and get started today!