Early Bird Gets the Worm (and the Best Camp Spots!)

Why open summer camp registration in January? The short answer: early bird specials and happy campers!

Opening registration early offers a host of advantages for both camp directors and families:

• Reduced Stress for Families:

  • Planning Ahead: January provides ample time for families to budget for camp, plan summer vacations around camp dates, and ensure childcare is covered during those weeks.
  • First Pick of Programs: Early registration allows families to secure their top camp choices, ensuring their child gets into their desired program and desired weeks. Highly sought-after programs and weeks often fill up quickly.
  • Peace of Mind: Knowing camp is booked early on eliminates a significant source of summer planning stress for parents.
    
    

• Benefits for Camp Directors:

  • Improved Cash Flow: Early registration provides a much-needed cash infusion months before the summer season begins. This allows camps to:
    • Secure necessary supplies and staff.
    • Make any necessary facility upgrades.
    • Offer early bird discounts as a valuable incentive.
  • Streamlined Planning: Early registration data helps camp directors accurately predict enrollment numbers, allowing for more effective staffing and program planning.
  • Increased Marketing Opportunities: Early registration allows for more targeted marketing efforts, such as reaching out to families who registered early in previous years.
    
    

• Creating a Sense of Excitement: Opening registration in January builds anticipation for summer camp. Children can start dreaming about camp activities, and families can begin the exciting process of choosing the perfect summer experience.

Tips for Successful Early Registration:

• Offer Attractive Incentives: Early bird discounts, exclusive merchandise, or priority access to optional add-ons can significantly boost early registrations.
• Clear and Easy Registration Process: Ensure the online registration system is user-friendly and mobile-responsive.
• Effective Communication: Send out reminders and promotional materials throughout the registration period.
• Social Media Promotion: Utilize social media platforms to spread the word about early registration and generate excitement.

By opening summer camp registration in January, camp directors can offer families a significant advantage while also reaping the benefits of early planning and increased revenue.