“Many a small thing has been made large by the right kind of advertising.”
Luckily, the “right kind of advertising” doesn’t have to cost an arm and a leg. If your business spends wisely, it can achieve great success with only a modest marketing budget.
Tip #1: expensive advertisements do not always lead to more sales
The temptation will always exist to purchase high-profile ad space: a full-page magazine ad, a sleek television commercial, a glitzy radio ad campaign. Problem is, these expenditures will drain your budget without necessarily turning a good ROI. The “rule of seven” states that your audience needs to hear your marketing message seven times in order to be influenced towards a buying decision. When you overspend on these high-profile advertisements, you lose the ability to reach potential customers enough to really influence them.
Tip #2: get to know your target market
In order for any of your plan to work, you need to identify the right target customer. As a camp director, you are probably targeting parents and their kids. But, within that, are you targeting all moms or a specific type? Over-achieving moms who want to prepare their kids for Princeton? Mothers of multiples who want their kids out of the house a few hours a day over the summer? Get specific. Once you know exactly who you’re trying to reach, you can identify the most effective and efficient avenues for reaching them. More bang; less buck.
Tip #3: think local
Unless you are a multi-national conglomerate (in which case you no longer need advice on budget marketing), you probably have a local audience. Perhaps you reach a national audience as well, but your local one is most important. These are the people with whom you can shake hands, ingratiate yourself, and become meaningful. Get out into the community to become a part of it. Sponsor a 5K. Print flyers or bookmarks to leave at the library and local coffee shops. Ask a local school for space in their newsletter. It’s easy to reach effective frequency (rule of seven) when you’re everywhere.
Tip #4: bring your strategy online
While local advertising can be inexpensive and effective, a great combination in budget marketing, it does not make your business visible to your entire target market. As always, begin with your target market. Where do they go online? How do they like to be communicated with? What are they looking for? Use the answers to these questions to drive your digital marketing strategy. If your target market includes Snapchat fanatics, get on Snapchat! If your target market includes Gen X professionals, don’t. Instead, look into content marketing. By hosting content valuable to these individuals on your blog, you create value and increase brand recognition. The internet includes exhaustive opportunities for marketing; make sure you choose the right one to reach your target market.
Camp Network provides online registration, website design, and marketing for camps, clinics, tournaments, and more. We work with some of the biggest universities and organizations in the country because we offer a quick, simple, and an extremely affordable solution. We automate the whole registration process so you and your staff can focus on running the event.