A few social media stats to get your minds going… Americans spend 16% of their internet hours on Facebook. Pinterest and Instagram have 20 and 150 million active monthly users respectively. 56% of Americans use social media. 47% say Facebook ads have the greatest impact on their purchase decisions.
Obviously social media matters. Using it correctly can create impressive value, but choosing the correct platforms to target your potential customers can be a huge challenge. To make things easier, we here at Camp Network have created Social Media 101, highlighting the marketing value of four of today’s largest social media networks.
With 1.5 billion monthly active users, Facebook is a social media behemoth. Considering that 48% of 18-34 year olds check Facebook as soon as they get up, the platform has become an integral part of Millennials’ lives. These potential camp counselors and young parents are most likely to engage with your camp online once you’ve gotten them engaged. Gen Xers are also avid internet users, and nearly 65% use Facebook. While they are less likely than their younger counterparts to post their own content, they will engage with brands they already like, commenting on or sharing provided posts.
Although teenagers spend more time online, especially on mobile devices, than any other generation, Facebook is not their primary platform. As of 2013, more teens use Twitter than Facebook.
Twitter has only 120 million monthly active users but an added 500 million who just don’t log in! To many it serves as a news source—it’s basically that little news ticker on the bottom of the tv transferred online with a lot more celebrity gossip. Since 74% of users fall between the ages of 15 and 25, with many users never disclosing their age, this medium is a great way to reach young adults when they are actively seeking information.
Pinterest is the kind of website people choose to get lost in. The website’s 100 million active users, 85% of whom are female, go to Pinterest to see memes, get DIY tips, and access content marketing in graphic form.
To explain how you can use Pinterest to promote your business, I’ll use a graphic found on Pinterest:
Another social media network used by a younger demographic is Instagram. Owned by Facebook, this platform attracts 300 million users daily. These users, 90% of whom are under 35, split evenly between male and female. If you want to reach this demographic with a visual message, go on Instagram. As on most social media platforms, you can target ads to specific types of users. These ads comprise of a visual, a link to your company’s Instagram profile, and a “Learn More” tab which can link to your website. With photo, video, and carousel ads available, Instagram is finally for more than #selfies and #foodphotography
Camp Network provides online registration, website design, and marketing for camps, clinics, tournaments, and more. We work with some of the biggest universities and organizations in the country because we offer a quick, simple, and an extremely affordable solution. We automate the whole registration process so you and your staff can focus on running the event.